So oder so - Texta

From the beginning So oder So was conceived as a classic pure hip-hop video, but without the conceited gangster attitudes of the US videos and their sexism. What was crucial for the director Dieter Strauch and Texta were the locations and „posing“, while they dispensed with narration entirely. All the locations are in Linz and in the way they are photographed and mounted - dynamically or more statically - they correspond to the rap flow of the individual MCs. So oder So is the visual translation of the feeling of a hip-hop band from the steel city of Linz.